How to have the Private Reply feature on Instagram

How to have the Private Reply feature on Instagram

Private Replies allow businesses to reply to comments made on their posts with a single message on Instagram. Once this message is sent, the conversation ends. Once a user replies to this message, a new conversation begins.

When using this feature, the user receives a message with a reference link to the comment that is being replied to.

This feature could be used once the users reply with a message to comments and stories (all except Instagram Live&Reels).

How to Set the Private Reply Message

The Instagram assistant should have a Logic Action right after the Start Action.

The Logic Action should have the parameter LASTMESSAGEVALUE as PRIVATE_REPLY in the “Condition” section to get the latest reply from the user.


A message from the DM is triggered based on the customer's comment on the business account's posts for one-time only. 

The following message, which was defined in the assistant, is sent to the customer in the format below.

As the operator, you can choose “Equals” to reply exactly to a value, or “Contains” to reply with a value that has the emoji or word in the target. To learn more about the operators and the Logic Action, please review the document How to Use Logic Action.

Do not forget to add a fallback module for the messages sent directly via DM by the customer. Any scenario other than the targets added can be connected to another module through the “Add fallback” button. The necessary connection should be made there.

The Private Reply message module should be connected to the end action. 

    • Related Articles

    • Which Action Types are Supported on Instagram Channel?

      Message Action Limitations & Button Details Send Text Send Image Send Document Send Audio Send Video Send Template Up to 1000 characters Up to 8 MB jpeg, png ❌ Up to 25 MB acc, m4a, wav, mp4 Up to 25 MB, mp4, ogg, avi, mov, webm ❌ ❌: Not supported ...
    • Instagram: Business Login Documentation

      Business Login for Instagram Business Login for Instagram makes it easier for Instagram users who still need to configure their accounts for API access. In order to make their account access to meta APIs, Instagram users must first convert their ...
    • Instagram: Ice Breaker Documentation

      What is Ice Breaker? Ice Breakers provide a way for users to start a conversation with a business with a list of frequently asked questions. A maximum of 4 questions can be set via the Ice Breaker API. How to set Ice Breaker on Instagram Go to Your ...
    • Instagram Persistent Menu

      What is the Persistent Menu? The Persistent Menu is a user interface element inside Messenger API support for Instagram conversations listing the main features of your Page. This enables users to then easily discover and access them. For more ...
    • How to Separate Instagram Ads Message on Instagram DM

      Separating Instagram DM Messages According to Message Type It is possible to separate user DMs according to their message type(if they are coming from an advertisement or not) and trigger a flow which is specified for DM user’s message type. 1- ...